EVOQ Group Elevates Nick McNeill to Chief Technology and Interactive Officer
EVOQ Group has promoted Nick McNeill to chief technology and interactive officer. Brandon, an EVOQ Group company and anchor agency within the collective, has employed McNeill for twenty-three years, where he has served in key capacities across interactive, digital, and…
The Future of Brand Loyalty
Loyalty isn’t what it used to be. In his latest piece for Fast Company, Scott breaks down how brand loyalty has evolved and why trust alone doesn’t cut it anymore. It’s about emotional relevance, cultural connection, and consistently showing up…
TBA Worldwide Evolves into The EVOQ Group
We’re proud to announce that TBA Worldwide has officially rebranded as The EVOQ Group — a bold, strategic collective of independently owned, best-in-class marketing agencies united by a shared vision to redefine what’s possible in modern marketing. The EVOQ Group…
TBA Worldwide Appoints Haley Brandon as Chief Financial Officer, Signaling a Strategic Growth Era Across Its Expanding Agency Network
TBA Worldwide (TBAWW), a fast-growing, independently owned collective of advertising agencies and specialty marketing firms, is proud to announce the appointment of Haley Brandon as its new Chief Financial Officer, effective May 1, 2025. This strategic leadership transition marks a…
TBA Worldwide Acquires Amazon Specialty Agency SaleSurf Growth
TBA Worldwide, a collective of strategically aligned, data-fueled advertising agencies and specialty marketing firms—including Brandon, a boundary-pushing creative marketing agency redefining what it means to be results-obsessed—today announced that it has acquired SaleSurf Growth. The latter is a performance-driven Amazon…
The AI Paradox: Why Technology Needs a Human Touch
AI is transforming marketing at an unprecedented pace, but the real challenge isn’t just keeping up—it’s staying human. In a piece written for Fast Company, Scott Brandon explores The AI Paradox and why brands that prioritize human connection alongside innovation…
Tyler Easterling on Indie Agency News: The Vision Behind TBA Worldwide
TBA Worldwide is redefining independent marketing, and Indie Agency News sat down with Tyler Easterling to explore the agency’s bold vision. In “Meet an Indie Agency: TBA Worldwide,” Tyler shares how the agency’s fearless approach to strategy, creativity, and cultural connection is…
Why Niche Agencies Are the Future of Marketing
Our very own Scott Brandon was featured in Fast Company! In his latest thought leadership piece, he explores the growing trend of brands choosing niche agencies over traditional full-service firms. Here’s what you’ll learn: The power of specialization: Why deep…
TBA Worldwide Appoints Courtney Olbrich as Chief Growth Officer
TBA Worldwide (TBAWW), a collective of advertising agencies and specialty marketing firms, is pleased to announce the appointment of Courtney Olbrich as Chief Growth Officer (CGO), effective immediately. The 20-year veteran of the marketing and advertising industry joins TBAWW from…
Tyler Easterling Ascends to President and COO Role, Crafting a Visionary Future for TBA Worldwide
TBA Worldwide is pleased to announce Tyler Easterling’s promotion to President and COO. The company is a rapidly growing network of data-driven advertising agencies and specialty marketing firms, including Brandon, the largest independently owned integrated marketing firm in the Carolinas….